6 Biases in Category

Bizarre, funny, visually-striking, or anthropomorphic things stick out more

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Bizarreness Effect
We remember bizarre or unusual material better than common material.
Humor Effect
We remember humorous information better than non-humorous information.
Von Restorff Effect
An item that stands out (is distinctive) from its surroundings is more likely to be remembered.
Picture Superiority Effect
We remember pictures better than words.
Self-Relevance Effect
We remember information better when it relates to ourselves.
Negativity Bias
We give more psychological weight to negative experiences than positive ones of equal intensity.