4 Biases in Category

To stay focused, we favor the immediate, relatable thing in front of us

Explore Biases
Deep Dive

All Biases

Hyperbolic Discounting
We prefer smaller, immediate rewards over larger, later rewards, with preferences changing over time.
Appeal to Novelty
We assume that something new is automatically better than something old.
Identifiable Victim Effect
We respond more strongly to a single, identifiable person in need than to a large, anonymous group.
Affect Heuristic
We rely on our current emotions ("gut feelings") to make quick decisions, judging risks/benefits based on how we feel.