We imagine things and people we're familiar with or fond of as better

Deep Dive

All Biases

Out-Group Homogeneity Bias

We perceive members of other groups as more similar to each other than members of our own group.

Cross-Race Effect

We have difficulty recognizing faces of people from races other than our own.

In-Group Bias

We favor members of our own group over those in other groups.

Halo Effect

We let one positive trait influence our overall impression of a person or thing.

Cheerleader Effect

We perceive individuals as more attractive when they are in a group than when alone.

Positivity Effect

Older adults tend to favor positive over negative information in their memories and attention.

Not Invented Here

We avoid using or buying products, ideas, or knowledge from external sources.

Reactive Devaluation

We devalue proposals or ideas simply because they originate from an adversary or perceived opponent.

Well-Traveled Road Effect

We underestimate the time taken to travel frequently used routes and overestimate time for unfamiliar routes.