We discard specifics to form generalities

Deep Dive

All Biases

Fading Affect Bias

The emotion associated with negative memories fades faster than the emotion associated with positive memories.

Prejudice

We hold preconceived opinions about individuals based on their membership in a particular group.

Implicit Stereotypes

We unconsciously attribute certain qualities to members of social groups without awareness.

Implicit Associations

We automatically associate concepts in memory, influencing judgments and behavior without conscious awareness.