We notice things already primed in memory or repeated often

Deep Dive

All Biases

Availability Heuristic

We overestimate the likelihood of events that come easily to mind, often due to recent exposure or emotional impact.

Attentional Bias

We pay more attention to certain things while ignoring others, often based on our current emotional state or concerns.

Illusory Truth Effect

We tend to believe information is true after repeated exposure, regardless of its actual validity.

Mere Exposure Effect

We develop a preference for things simply because we are familiar with them.

Context Effect

Our perception of stimuli is influenced by the surrounding context or environment.

Cue-Dependent Forgetting

We fail to recall information without memory cues that were present when the memory was encoded.

Mood-Congruent Memory Bias

We recall memories that match our current emotional state more easily.

Frequency Illusion (Baader-Meinhof Phenomenon)

Once we notice something for the first time, we tend to notice it more often, leading us to believe it's suddenly everywhere.

Empathy Gap

We underestimate the influence of emotional states on our own and others' behavior and decisions.

Omission Bias

We judge harmful actions as worse than equally harmful inactions (omissions).

Base Rate Fallacy

We ignore general statistical information (base rates) in favor of specific information about an individual case.